It’s almost summer, the parades are starting… what a great time of year. Hopefully you’re reading this post from a laptop or your iPad somewhere outdoors, enjoying the nice weather.

And hopefully you enjoy these top links for the month of May. 

Why Your Google Ranking May Soon Start Falling – Jim’s Marketing Blog
Who your host is matters greatly.

Why ‘Conversion Rate’ Is A Horrible Metric To Focus On – Smart Insights
Conversion numbers do not tell the whole story.

How To Sell Without A Sales Pitch – Copyblogger
Use your blog to generate buzz

Can Unusual Shaped Buttons Increase Conversion? – Get Elastic
A little variety can be helpful. Too much may not be a good thing though.

Good Product Description and Ad Copy Made Easy (video) – ColderICE
some good tips on spicing up your ecommerce text.

Costs Of Adding E-Commerce To Brick-and-Mortar Retailing – OPEN Forum
Hurdles to overcome when taking your retail business online.

New Changes To Google: What Will They Mean To Your Ecommerce Business – Retail eCommerce Blog
See how to maximize your Google exposure.

How To Save 5% To 40% On PPC Using Negative Tems – Search Engine Land
Great ways to minimize cost while maximizing relevancy

Optimize Product Pages & Increase Sales – Practical Ecommerce
Some concrete examples and super ideas for any online store.

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