How many steps a customer must go through to complete and online purchase is an often debated number. Some people think one step is ideal, and other range from two to five. We’ll take a look at what a few prominent bloggers think, and what we have found to work well for our SMB clients.
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Why do so many merchants assume that the rules online are vastly different from those that apply to brick and mortar merchants? Launching a successful online store is quite similar to running a retail store in the mall. Here are a few key points to consider…
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THREE seconds. Although many expect your pages to load in under 2 seconds. At least that is what the latest study conducted by Forrester Consulting found to be the case among 1000+ online shoppers. What this boils down to is shoppers expect fast loading webpages, and are willing to go elsewhere if a site is too slow or confusing.
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