Want Your Offering to Have Value? Make it Valuable!

Everyone wants their product or service to have value. In order to do this, it must be perceived as valuable. The biggest mistake is positioning your widget as cheap or not worth as much as it should be…

Five Reasons Your Business Should Have a DUNS Number

A DUNS number is a special number issued by Dun & Bradstreet to track a business so that information about that business can be reported to other institutions. Why would a business want one?

Taming THE PCI Beast – 7 Steps For Easier Compliance

Payment Card Industry (PCI) security compliance requirements are quite thorough, and can be very confusing for merchants. Although there is a centralized resource for PCI matters (The PCI Security Standards Council website), the actual rules to follow when trying to achieve compliance are often misunderstood. We’ll take a look at some simple steps to help you achieve PCI compliance without too much pain.

Google And Site Performance – Why You Should Treat This As The Most Important Ranking Factor

Ever since Google announced they are measuring site performance as a test in Webmaster tools, site owners have been preoccupied with how Google will use this data in terms of SEO. Last week a prominent Google employee stated it’s not really a ranking factor. But don’t ignore this important factor, as Google is not the one paying the bills…

Ecommerce Holiday Trends From The Small Merchant Perspective

A lot of studies and reports came out after the holidays analyzing how the big online retailers fared during the holiday shopping season. We thought it would be interesting to take a look at how some of our smaller online merchants performed during the past few months.

ShopSite Is Lightweight and Fast, Just Like Facebook

Facebook found out that they could make their website faster and use less resources by converting their PHP code to compiled C++ code. The results were dramatic. If it’s good enough for Facebook, it stands to reason it’s probable a pretty good idea for ecommerce software as well.

Getting the Most Out of the Oprah Effect – How LexiConn Helped Cosabella Increase Sales 2000%

Being on the Oprah Winfrey Show is a huge deal. Some would say it’s the ultimate advertising opportunity. Just being mentioned by Oprah can generate thousands of website visitors. How about if some your products are featured, and even modeled on the show? For one of our hosting clients, Cosabella, they found out what’s it like to be featured on Oprah.

Top Ecommerce Blog Posts and Articles for January

Here are a few ecommerce related posts and articles from January that stood out… Enjoy!

Tax and Shipping Before Checkout – ShopSite Does It Right!

It’s no secret shoppers want as much information about their intended purchases before actually completing a sale. Yet many online stores continue to hide all the costs such as shipping and tax, or make the customer wade through a number of screens before revealing this information. Why?

Why We’re in the ISP Business (Internet Solution Provider)

Although ISP stands for Internet Service Provider, I like to think we’re in the (I)nternet (S)olution (P)rovider business. It’s an important distinction for providing top-notch support and service.