Google Product Search – Confusion Between Type and Category

As we mentioned last week, Google is requiring more data for product feeds. One of the new required fields is “Google Product Category”. However, Google also has a field named “Product Type” that is “strongly recommended”. Product Type has been around for a while.

Confused yet?

301 Redirects Are Not Always the Correct Answer

A 301 redirect is simply a way to tell both humans and search engines that a web page they are looking for has moved to another location. These redirects play a vital role in preserving SEO and making sure visitors find what they are looking for.

However, using a 301 redirect for everything is not a good strategy…

More Changes to Google Product Search Feed Submissions

Google is once again making changes to their Google Product Search Feed Specifications for ecommerce merchants. In a recent blog post, Google states the latest changes are going to become “law” on September 22, 2011.

Google’s blog post has a good overview of the changes, but I thought I’d take a detailed look at the actual requirements so merchants can update their feeds to be in compliance…

ShopSite 11 – Insider Tips, Tricks, and Gotchas

ShopSite’s latest release, version 11, has been available since June 1st. Over the past 6 weeks, we’ve learned a lot about v11. I thought I’d share a few of the things we’ve discovered.

ShopSite Tip – Text Entry Ordering Options

ShopSite has some excellent tips and tricks on their website in the Designer’s Cookbook, and today we want to highlight one of those for you since it’s very useful for obtaining product options from a customer when the usual drop-down boxes that product options use are not appropriate.

Top Ecommerce Blog Posts and Articles for June 2011

Fourth of July celebrations are right around the corner. Cookouts, pool parties, trips to the beach, and fireworks are probably on the docket for many of us. If you just can’t stay away from the computer and want to read up on what’s happening in ecommerce, enjoy these posts and pages…

US Postal Service, UPS and FedEx Shipping Updates – Where To Get Them

If you’re an ecommerce merchant that offers real-time shipping rates in your shopping cart, you know the pain that comes with a shipper you use being down or not working correctly…

Lost sales, incorrect shipping rates, frustrated customers, and lots of time trying to untangle the mess afterwards.

What’s worse is this usually happens when you least expect it. The good news is…

There are a few simple ways to know when these issues arise.

Need To Be PCI Compliant? Say Goodbye to FTP!

As of June 1st, having regular FTP enabled on your website invalidates PCI. The Payment Card Industry (PCI) is what governs the rules and regulations for securing credit card data.

If you’re an ecommerce merchant and accept credit cards, you are required to be PCI compliant. Failure to be PCI compliant can subject your company to fees and fines.

ShopSite 11 Flying Off The Shelves!

ShopSite ® released version 11 of its flagship ecommerce software two weeks ago. We knew it would be a popular update, as the new version contains a number of highly requested features, and many cool add-ons as well.

Top Ecommerce Blog Posts and Articles For May 2011

A little late with the top posts of May, but we’ve been crazy busy with ShopSite 11 upgrades.

I love the month of May. Time to plant new grass for the lawn, a taste of summer, and golf gets into “full swing” (pun intended).

Of course May also has some great ecommerce pages and posts, so check them out on your iPad while you’re lounging next to the pool. :)