Tweet Google Analytics is installed on over 10 million websites! It’s robust, highly integrated, easy to implement and not to mention free! Without question, every web proprietor should, at the very least, try it. Most will swear by it. So why should we take the time to re-visit what many would argue is fast becoming […]
Tweet Wow, what a hot month July was (up here in Connecticut at least). While you’re staying cool by the pool or in the A/C, here’s four great articles I found of interest to ecommerce merchants… Top Pick: The Value of Long-tail Keywords – So What? Media Great article to find those hidden gems in […]
Tweet Ever since Firefox 14 came out (and future versions), typing in a website address may often force the website to load with HTTPS (SSL) instead of the regular website. This can be a real headache for webmasters, as most homepages are not designed to load fully secure (nor should they, as it makes the […]
Tweet Once in a while you may have a reason to sell a product in quantity increments. Sure, you could make it a “Package of 5″ and sell them that way, but if you need to track inventory that’s not going to be the best solution. ShopSite doesn’t have a feature for quantity increments but […]
Tweet The “.htaccess” file is one of the most powerful, and therefore one of the most dangerous, files at a webmaster’s disposal. Unfortunately, one simple typo can bring down your entire site. Even if you don’t have any typos, a .htaccess entry can alter the behavior of your site, break certain features, or result in […]
Tweet The ecommerce news always slows down in June and July. Only three articles to highlight this past month… 24 Tips for Responsive Email Design – Get Elastic Great read for getting the most out of an email campaign. 5 High-Level Mobile Commerce Design Considerations – Baymard Institute Things to think about for a mobile […]
Tweet Responsive web design is all the rage these days. Everyone seems to be talking about it. Google is saying it’s the way to go. Most new designs tout some sort of responsive feature. What is it, and should you be using it? What is Responsive Design Responsive Design is nothing more than creating a […]
Tweet Customers ask A LOT of questions. Have you ever had someone email you with a question about a product but they didn’t tell you which one? It happens! In this post we’ll show you how to easily add a small contact form to your More Info pages which a customer can use to ask […]
Tweet All products are not created equal! Or, more precisely stated, not all products deliver above average profit margins. For this reason, it’s important to take control of your “Product Listing Ads” (PLA’s). During the initial set up of your Merchant Center account, Google created a PLA campaign for you in Adwords. The daily […]
Tweet Here’s the top articles in May that I found useful for ecommerce merchants… TOP PICK: How to Rank: 25 Step SEO Master Blueprint – SEOMoz Love this one. Must read! Case Study: Shopping for Frisbee Golf Disks on an iPhone – Practical Ecommerce Always good to see real world examples. Six things to consider […]
