A few weeks ago, Google made a large change to its search engine algorithm. Dubbed the “Panda update”, it was designed to stop content farms and sites with low quality content from ranking highly in Google.

Unfortunately, a few ecommerce stores were caught in the cross-fire between Google and these copy-cat / low quality sites…

Pay Per Click (PPC) can be expensive. Especially if you’re in a crowded, competitive field (as many ecommerce merchants are). However, you can harness the power of your Google Adwords account to help boost your organic rankings… for FREE!

Google loves to make the web a faster place. They are obsessed with fast websites. So obsessed that they’ve made page speed one of the ranking factors for their search index (but remember there are over 200 ranking factors, so it’s not the end-all and be-all of search ranking).

And now Google has released an add-on for web servers (Apache) that aims to make websites even faster.

A robots.txt file is an important tool in telling search engines what NOT to index. However, it is not a 100% fool-proof way to exclude URLs from Google and Bing. We’ll explore some other options for when a robots.txt file does not work.

Meta Tags. Those bothersome tags in the header region of every html page. Are they important? Which ones should you use? How does Google view them?

Today on the Google Webmaster Central Blog, Google confirmed the rumors that they are now measuring site speed and it MAY affect your ranking. But don’t let this become your sole focus…

Google Webmaster Tools can now alert webmasters when their website is hacked, or if their forum or blog has a large amount of spam. Make sure you’ve setup your Google account to actually deliver these messages to your email box though, or else you might not know about these problems until it’s too late…

Ever since Google announced they are measuring site performance as a test in Webmaster tools, site owners have been preoccupied with how Google will use this data in terms of SEO. Last week a prominent Google employee stated it’s not really a ranking factor. But don’t ignore this important factor, as Google is not the one paying the bills…

Google has released a new Webmaster Tool to measure site performance. If Google thinks fast loading pages are a big deal, then you should too. We’ll look at what this new tool does, and what you can do to maximize your site’s performance.

One of the tools at any website’s disposal is the use of a robots.txt file. This is especially true for any ecommerce website, as this little text file can help guide search engines to the correct content to index. We’ll look at what a robots.tx file is, why it’s important, and how to use it to your advantage for your ecommerce website.