In our last blog post, we discussed how your web site’s speed is very important when it comes to making more sales. We also demonstrated how our average hosting account is TWO to THREE times FASTER than other hosts offering ecommerce services.

How do we prove it? With a challenge of course!

There are a number of ways to complete a test order in ShopSite. Here are a few options depending on how you process payments in ShopSite.

A recent Gomez study on website performance metrics found that 32% of consumers will abandon a website if it’s too slow. That’s almost one third of all shoppers!

A more alarming statistic: 37% of people surveyed said they would NOT return to a slow website. You could be losing more than a third of first time buyers if your site is not snappy.

Is your web host causing your site to be slow?

Here’s one lesson we can all learn from looking at the GAP’s recent logo fiasco…

No, not that kind of stripping. I’m talking about taking out everything that is not essential to completing the sale on your checkout page.

You should always be asking yourself:
“What else can I remove to make the checkout process more streamlined?”

Ah, the start of Autumn. The leaves are starting to change colors, school is back in session for the kids, and the dog days of summer are fading away. It sounds so nice, except it also means the end of the golf season is fast approaching here in Connecticut.

I guess I’ll have more time to find interesting ecommerce articles like the ones below.

Every business wants more. More customers, more sales, more blog readers, more clicks. More is a sign of growth and success.

Nobody knows this better than Groupon. They give businesses what they want – More customers than they often know what to do with! Unfortunately, this level of “more” comes with some pretty dire consequences for some…

Ecommerce store owners often spend hours agonizing over the flow of the cart, whether there are too many images / distractions, removing insecure warnings, and making the cart easy to read and easy to check out. Lost in all of this is how shipping options are actually presented to the shopper. And what options are actually included.

It’s possible that your shipping options, as they are now, could be losing you sales…

Every online merchant is familiar with customers whose credit cards get declined when they try to finalize an order. There are a variety of reasons this can happen. And it happens often enough to be important.

It’s important because customers often do not know why the purchase did not go through. Many times they simply give up, or go somewhere else to buy the item.

Don’t let this opportunity to close the sale slip by…

I thought it would be interesting to see how the top 100 Internet Retailers are using SSL certificates, and how many (and which companies) are using EV SSL Certificates (i.e. the “green” address bar). The results are presented below, along with a few surprises (at least to me) on how lax some companies are when it comes to projecting a safe and secure online store.