When you’re starting an online store one of the largest decisions to make is which store software you are going to use. Before making that decision it’s best to plan ahead to make sure the software you’re selecting will be able to cover all the features you’re looking for.

In this post we’re going to highlight 4 key areas that we recommend you review before selecting the software and building your store.

One of our ecommerce hosting clients contacted us a few weeks ago, excited about an upcoming opportunity. Their company was going to be featured on Good Morning America in the popular segment “Deals and Steals”. We have worked with clients who have appeared on The Today Show and Oprah, so we had a good idea of what to expect.

Tweet A new year has begun! Ushered in by Mayor Bloomberg and Lady Gaga (quite the pair). I’m excited for what 2012 has in store. And I have yet to abandon any New Year’s resolutions.  😉 Before we wipe 2011 out entirely, here are a few good reads from last month in the world of […]

The AmEx OPEN Forum ran an article, 5 Red Flags Your Business Might Be Waving. It looked at ways a traditional brick and mortar store can send customers to the competition.

As I was reading it, I was automatically converting this list into an online version. Here’s my “web-based” version…

One of our ecommerce clients recently had the opportunity to have national exposure on NBC’s Jills Steals and Deals. This segment on the Today Show on NBC often results in a very high volume of buyers in a very short period of time.

We’ve had a number of clients over the past few years appear on national shows like Oprah, Food Network, NBC, etc… We’ve got some experience with this sort of thing, so we know what to expect and how to plan for it.

Or so we thought…

Email campaigns are an excellent way to keep in touch with your customers and get them to come back to your store, but have you ever wanted to target a specific group based on what they ordered? Maybe you’re carrying new products that would be of special interest to people that purchased something similar in the past, or you just want to send a coupon out to people who ordered a certain product.

Wow, time really flies during the holidays. Christmas is just a few weeks away, and Thanksgiving seems like it was eons ago.

Since we’re all quite busy this time of year, I’ll just share a few gems I found last month…

Tweet Last year we took a look at 2010 Holiday Sales including Black Friday and Cyber Monday. We examined at random a sampling of small ecommerce merchants that we host, and looked at average order volume per day. We drew a few conclusions and saw how the SMB market stacked up against the big retailers. […]

This was the view from my house down the driveway after the freak snowstorm this past weekend. It’s amazing the damage snow can do when the trees still have most of their leaves. I just got power back today, so I’m returning to the digital world full-time.

Here’s what I found to be interesting and useful last month from around the web…

Tweet “A faster site is a better site” – me That’s my quote for the day. But don’t take my word for it. Google thinks speed is important. So important it’s now a ranking factor. Customers think speed is important. So important that nearly a third will leave your site if it does not load […]