Tweet With the release of Google Trusted Stores, merchants have been signing up and implementing the tracking code on their stores.  While the seal code is simple to implement, the code needed on a store’s Thank You page is quite complex.  Google needs to receive  a lot of details to properly track the order in […]

Tweet If you’re using Google Analytics on your store there’s an easy change you can make to your Google Analytics account to show the referrals and sales which are coming from Google Shopping. Advanced Filters When on the Home screen of your Google Analytics account click on Admin, then on the list of Profiles click […]

Tweet The kids are back to school, the leaves are starting to turn colors, and the holiday shopping season is right around the corner. Here are 4 articles I found to be of interest to online merchants last month… TOP PICK: How to Make Your Ecommerce Site Link Worthy – Search Engine Watch Great article […]

Tweet Faster is better when it comes to websites. Multiple studies in the past year have shown that slow websites are a turn-off for visitors. If they start waiting 3, 4, 5, or more seconds for a page to load, the odds go up substantially that they’ll click to somewhere else. A recent study shows […]

Tweet The State of The PCI Union in 2012 is poor, very poor. That is my conclusion after many months of observing, working with, and fighting against the PCI scanning companies that are trying to enforce PCI standards. What we do As a web host that caters to ecommerce clients, we deal with PCI issues […]

Tweet PayPal Standard, the old “standard” for paying with PayPal, has seen its best days behind it. These days, there is no reason not to use PayPal Express Checkout. I wrote about this a few years ago in a post titled Ditch PayPal Standard for PayPal Express. I’m writing it again as PayPal made a […]

Tweet Captcha – That always hard to read, seriously infuriating, takes 7 tries to get right, security measure designed to cut down on fraud. In many situations, a Captcha image is needed and is quite helpful in weeding out the spam and bots from real people. But is the checkout page on an ecommerce store […]

Tweet I don’t know about you, but August was one of the busiest months for me in years. I’ll be blogging about it in the near future once I catch my breath and catch up around here. …But I did manage to find a few good reads from August that are bound to teach you […]

Tweet The most common way for customers to add products to their shopping cart is one at a time, but sometimes it’s easier to present people with a list of products and allow them to add multiple items at once. Maybe you’re selling a group of products that are common for people to purchase a […]

Tweet Google Shopping is happening. There’s no stopping it. The deadline for signing up and receiving a 10% credit *AND* $100 AdWords credit that you can use towards your product ads is August 15th. Google just wrote a blog post with Updates About Google Shopping. So what are you waiting for? Don’t be left on […]