Tweet This picture is about how I feel in winter. I’m not a “cold weather guy”. Here are a few “hot” items I found in January that may be of interest to merchants… Stay warm! TOP PICK: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic – SEOMoz Wow! Chock full of […]

Tweet Flash back to January 2012… We helped one of our ecommerce clients get 1,000 orders in just under two hours. They were on Good Morning America (GMA), and it was a success. This year, they were once again invited back to GMA. They told us “we expect even more volume!” – They weren’t kidding. […]

Tweet 2012 is in the books, and a new year for online shopping has begun. I’ve read a number of articles about big e-tailers and how they did in 2012, but not much that focuses on the small business side of things. Here’s what we saw for small online merchants in 2012… Big Business stats […]

Tweet A recent article from ComScore stated that the busiest 5 days ever recorded for online shoppers was the week from December 8th to December 14th in 2012. Consumers spent $6.9 billion during this week. I thought it would be interesting to compare this to our stats from a sampling of around 150 small online […]

Tweet All the stats and data for this past Black Friday and Cyber Monday have either been for physical retailers or very large online e-tailers. Not much is focused on the small merchant that is selling on the internet. I thought it would be interesting to see how the little guys and gals did in […]

Tweet It seems Google’s motto “Don’t be evil” does not apply to its treatment of small businesses these days. Especially small online merchants selling products and services. Hate may be a strong word to use, but it seems more appropriate these days. Here is why I believe this is the case… Google Penguin Back in […]

Tweet  ok, Black Friday and Cyber Monday are only a few days away… And you’ve been busy with inventory, marketing, and day-to-day things. Now you’re worried if your site is ready for the surge in holiday sales. Here’s my quick checklist of a few things you must check before the mad rush begins… 1. Test […]

Tweet Got a little delayed due to Super Storm Sandy last week. But we’re back to business as usual now. This is what I found to be of interest to ecommerce merchants from October: TOP PICK: How to optimise products for Google Shopping and Product Listing Ads – Econsultancy Great article about getting the most […]

Tweet Free Shipping is a popular feature and it’s a great way to encourage customers to purchase more items from your store.  But it’s not always clear to the customer that it’s an option, or how much they need to purchase before it activates. Add $5.00 for FREE shipping! ShopSite’s javascript variables are always available […]

Tweet In 2010, I took a look at the SSL Trends for the Top 100 Retailers. Fast forward to 2012, and I wanted to see how things have changed for these same online stores. A few interesting trends have emerged two years later… Recap of 2010 In 2010, 14% of the top 100 retailers were […]