Tweet It’s a balmy 15 degrees outside here in Connecticut as I write this post – looking forward to warmer weather any time now.  Here at LexiConn, we’ve been busy putting the final touches on our soon to be released new website re-design. It’s been a long process, but we can see the light at […]

Tweet Here are a few hot articles to warm you up during this cold and snowy winter… TOP PICK: How To Come Up With A Value Proposition When What You Sell ISN’T Unique – ConversionXL A must read for every online merchant. 31 Link Building Tactics Discovered From Competitive Analysis – MOZ Lots of great […]

Tweet Ah, the dreaded the postal code returned from PayPal did not match the cart message in ShopSite… It can be confusing, annoying, and ultimately result in lost sales… What really happens? When a customer enters a ship to zip / postal code in the shopping cart that does not match the ship to zip […]

Tweet ShopSite templates often use global variables to store and display values, such as page types (page, product, cart, etc…), layout options (colors, widths, etc…), loop counters and more. Here are a few important facts about variables and their usage within ShopSite templates: 1.  Variables may contain either numeric or string values.  When assigning a […]

Tweet One of our ecommerce clients was recently featured on NBC’s Today Show in the Segment “Jill’s Steals and Deals”. The Today Show highlights a few products with very aggressive discounts, and generates tens of thousands of visitors in just a few minutes. This particular client uses Magento for their ecommerce software. Magento presents many […]

Tweet You’ve probably seen the stats on how the big e-tailers performed this past 2013 holiday season. What hasn’t been covered is how the smaller ecommerce merchants did overall. Here is what we’ve seen this past holiday season… First, the big stats comScore released their overall numbers for 2013. They reported that for 2013 (for […]

Tweet Just one more day left to 2013. It’s been an exciting year here at LexiConn, and we have a lot in store for 2014! We want to thank all of our loyal clients and readers for all of your support, and we look forward to a great and prosperous New Year!! Now on to […]

Tweet In this post, we are covering the use of Google Analytics (GA) ‘Goals’ to monitor Customer Engagement.  In addition to standard reporting of goals, we can also monitor them using GA’s REAL-TIME view – lots of fun when a big promotion is in progress Conversions > Goals Real-Time > Conversions For our purposes, we’ll […]

Tweet As always, comScore and IBM have released their 2013 holiday stats for the largest online merchants. The numbers paint a broad picture for the overall state of online shopping this year. But lost in the behemoth figures are the smaller online merchants. How did they do this holiday shopping season? First the big numbers […]

Tweet ShopSite’s latest ecommerce software, version 12, is now live. It’s a great release full of new features and enhancements. A full breakdown of all the new features may be found in the ShopSite help docs for v12. ShopSite also has a page in their Template Cookbook for Tips on Version 12 Tags. A few […]