Tweet It’s a balmy 15 degrees outside here in Connecticut as I write this post – looking forward to warmer weather any time now.  Here at LexiConn, we’ve been busy putting the final touches on our soon to be released new website re-design. It’s been a long process, but we can see the light at […]

Tweet Here are a few hot articles to warm you up during this cold and snowy winter… TOP PICK: How To Come Up With A Value Proposition When What You Sell ISN’T Unique – ConversionXL A must read for every online merchant. 31 Link Building Tactics Discovered From Competitive Analysis – MOZ Lots of great […]

Tweet Just one more day left to 2013. It’s been an exciting year here at LexiConn, and we have a lot in store for 2014! We want to thank all of our loyal clients and readers for all of your support, and we look forward to a great and prosperous New Year!! Now on to […]

Tweet Got a little delayed due to Super Storm Sandy last week. But we’re back to business as usual now. This is what I found to be of interest to ecommerce merchants from October: TOP PICK: How to optimise products for Google Shopping and Product Listing Ads – Econsultancy Great article about getting the most […]

Selling online is getting harder these days. As more and more big-box retailers shift their focus to ecommerce, remaining competitive takes more than low prices and a website. This is especially true if your products are not unique.

One easy way to break out from the pack is with a blog.

I don’t know about your blog, but for ours, submitted comment spam seems to be on the rise. It appears spammers still think it’s a good way to publicize their sites. Fortunately, there’s a few simple tools to win this battle…

If you read the latest blogs and ecommerce industry articles, you would think that with just social media and mobile commerce, you could conquer the world when it comes to selling products and services online. Although social media and m-commerce are all the rage right now, email is still king when it comes to getting people to purchase items from your online store.

Here are 7 ways to engage your customers via email.

A scene from the movie Ocean’s 11 really drove home the point of being known in order to succeed.

There’s a lot of information on the web about how often to blog if your main focus is blogging. In other words, if your “business” is your blog, then you’re in luck. However, for many of our clients, whose primary goal is either ecommerce or their business/service, blogging is something that feeds into their overall objective, but is not their sole focus. So how often do you need to be posting?

All too often ecommerce blogs read like an infomercial. NOBODY wants to read a commercial! Shift the focus of your blog from you to THEM and you’ll soon reap the benefits of a loyal following. Here’s a few examples to get you started in the right direction.