The kids are back to school, the leaves are starting to turn colors, and the holiday shopping season is right around the corner.

Here are 4 articles I found to be of interest to online merchants last month…

TOP PICK: How to Make Your Ecommerce Site Link Worthy – Search Engine Watch
Great article with lots of ideas and examples to get *people* to link to your web pages.

Voice of the Customer: The Case For Telephone Customer Interviews – Get Elastic
Want to know what your customers really think? Call them yourself, and ask the right questions.

Fighting the Penguin: Tips for Winning Back Google Traffic – OPEN Forum
Simple, straightforward tips to regain your ranking.

Mimic Amazon at your own peril – Practical Ecommerce
Imitation is not always the sincerest form of flattery…