It’s almost May, but as the saying goes “April showers bring May flowers”. Although it may not be bright and sunny outside, here are a few shiny posts and articles from April that I found to be worth reading.

Stay dry!

But That’s Not How I Shop! – minethatdata
Don’t let your personal habits cloud your vision for how your customers really shop.

Secret To Breakthrough Customer Service? – MarketingProfs
Some great advice for any business to be above the fray.

Are You Providing Great Content That Will Make Your Customers Say “Whoopie?” – Constant Commentary
Enhance the customer experience and build loyalty that lasts a lifetime.

Website Compatibility Testing Made Simple – Practical Ecommerce
A great how-to on browser testing for your site (quite important to do).

How To Reduce Shopping Cart Abandonment: 10 No-Brainers – Get Elastic
Must read. Read again. Pause. Read it once more. (think I like this post?)  😉

Marketing With Confidence – Jim’s Marketing Blog
Inspire your customers by oozing with confidence and a positive message at ALL times.

Visa to Acquire Cybersource, Authorize.net – Practical Ecommerce
Big news in the gateway world, solid article that looks at the implications of this purchase

Increasing Sales on Google Product Search – GoDataFeed
Ten very useful tips for maximizing your Google Merchant Center product offerings.

…

Enjoy the links and articles above? All of these and more can be found by
Following Us on Twitter. 

photo credit